LCBO Raises Prices for 'Social Responsibility'?

Every once in a while, the Liquor Control Board of Ontario raises prices for 'social responsibility'. They have claimed that raising prices of alcohol will prevent people from consuming too much. Here is a statement from their website (http://www.lcbo.com/socialresponsibility/ourcommitment.shtml):

 "...we carry low-alcohol products and set minimum prices, since research shows that price affects consumption levels."

Cans of beer were raised by 5-10 cents and bottles of wine by 15 cents. In Ontario, $2.00 cans of 500ml imported beer have been available for years, and still are (as of June 2013).

So, here are some questions I have:

1) Why are they having sales and lowering the prices of certain brands? Doesn't this go directly against the concept of 'social responsibility'?

2) Why did they allow people to hoard alcohol when word of a possible labour strike was announced before a holiday weekend? Isn't allowing 'hoarding' irresponsible?

3) Is 'social responsibility' a more easily digestible term than 'maximizing profit'? Hmmmm.

4) Will a 5 cent raise in price per can of beer or 15 cent raise in price for a bottle of wine prevent a person from buying their regular amount of alcohol? I think not.

Be careful of what they tell you.